HighLevel reference
Custom values and merge fields
The HighLevel merge fields I use most, with the exact code to paste and an example of what each one outputs.
Associated training
Merge Fields MasterClass How to use merge fields and UTM parameters in HighLevel. Watch it once, then use the table below as your cheat sheet. - 50 fields
- 6 groups
- Click any code to copy it
Contact
| Name | Merge field | Example |
|---|---|---|
| Full name | {{contact.name}} | John Doe |
| First name | {{contact.first_name}} | John |
| Last name | {{contact.last_name}} | Doe |
{{contact.email}} | john@doe.com | |
| Phone | {{contact.phone}} | (410) 370-3708 |
| Phone raw | {{contact.phone_raw}} | +14103703708 |
| Company name | {{contact.company_name}} | Cascade Dental |
| Full address | {{contact.full_address}} | 1388 N. University Ave, Provo UT 84663 |
| Address 1 | {{contact.address1}} | 1388 N. University Ave |
| City | {{contact.city}} | Provo |
| State | {{contact.state}} | UT |
| Postal code | {{contact.postal_code}} | 84663 |
| Date of birth | {{contact.date_of_birth}} | Jun 10th 1981 |
| Source | {{contact.source}} | Home Advisor |
| Website | {{contact.website}} | www.cascadedental.com |
| Custom Fields > Additional Comments | {{contact.additional_comments}} | Your comments here |
UndocumentedNew
These work but are not in HighLevel's own merge field list.
| Name | Merge field | Example |
|---|---|---|
| Contact > Contact ID | {{contact.id}} | xc78hrNb83Gi8lU7WskA |
| Location > Location ID | {{location.id}} | CP2kOopy9S2JriQUiHiy |
Clear out a field
Use with the “Update Contact Field” workflow action. It sends a blank through, which clears the field.
| Name | Merge field | Example |
|---|---|---|
| Empty value | {{empty}} | (sends a blank through) |
Attribution: first
First-touch attribution.
| Name | Merge field | Example |
|---|---|---|
| Session source | {{contact.attributionSource.sessionSource}} | Referral |
| URL | {{contact.attributionSource.url}} | https://api.ddxweb.com/widget/form/Lg0ood2qYy314ibQzvUz?utm_source=facebookads&utm_medium=newsfeed&utm_campaign=fall_sale&utm_id=123&utm_term=dress&utm_content=ad25&fbclid=uFCrBkUgEvKg&gclid=CP2kOopy9S2JriQUiHiy |
| UTM campaign | {{contact.attributionSource.campaign}} | fall_sale |
| UTM source | {{contact.attributionSource.utmSource}} | facebookads |
| UTM medium | {{contact.attributionSource.utmMedium}} | newsfeed |
| UTM content | {{contact.attributionSource.utmContent}} | ad25 |
| Referrer | {{contact.attributionSource.referrer}} | https://app.ddxweb.com |
| Campaign ID | {{contact.attributionSource.campaignId}} | No example |
| FB click ID | {{contact.attributionSource.fbclid}} | uFCrBkUgEvKg |
| Google click ID | {{contact.attributionSource.gclid}} | CP2kOopy9S2JriQUiHiy |
Attribution: last
Last-touch attribution.
| Name | Merge field | Example |
|---|---|---|
| Session source | {{contact.lastAttributionSource.sessionSource}} | Referral |
| URL | {{contact.lastAttributionSource.url}} | https://api.ddxweb.com/widget/form/Lg0ood2qYy314ibQzvUz?utm_source=googleads&utm_medium=banner&utm_campaign=spring_sale&utm_id=123&utm_term=blouse&utm_content=ad24&fbclid=uFCrBkUgEvKg&gclid=CP2kOopy9S2JriQUiHiy |
| UTM campaign | {{contact.lastAttributionSource.campaign}} | spring_sale |
| UTM source | {{contact.lastAttributionSource.utmSource}} | googleads |
| UTM medium | {{contact.lastAttributionSource.utmMedium}} | banner |
| UTM content | {{contact.lastAttributionSource.utmContent}} | ad24 |
| Referrer | {{contact.lastAttributionSource.referrer}} | https://themarketingshow.com |
| Campaign ID | {{contact.lastAttributionSource.campaignId}} | No example |
| FB click ID | {{contact.lastAttributionSource.fbclid}} | uFCrBkUgEvKg |
| Google click ID | {{contact.lastAttributionSource.gclid}} | CP2kOopy9S2JriQUiHiy |
User
| Name | Merge field | Example |
|---|---|---|
| Full name | {{user.name}} | James Hurst |
| First name | {{user.first_name}} | James |
| Last name | {{user.last_name}} | Hurst |
{{user.email}} | james@ddxweb.com | |
| Phone | {{user.phone}} | (410) 370-3712 |
| Phone raw | {{user.phone_raw}} | +14103703712 |
| Signature | {{user.email_signature}} |  |
| Calendar link | {{user.calendar_link}} | No example |
| Appointment phone | {{user.appointment.user.phone_raw}} | No example |
| Twilio phone | {{user.twilio_phone_number}} | No example |
| Twilio phone, raw format | {{user.twilio_phone_number_raw}} | No example |
No merge fields match that filter.